Allison Bothley
About Me.
Writer | Creative | Corporate Culture Champion
A creative and passionate storyteller, Allison Bothley has been weaving culture-building narratives for over 15 years. Whether inspiring organizations through internal communications or driving transformation with integrated creative platforms and campaigns, Allison transforms objectives and data into vibrant stories that get to the heart and soul of the project mission and move stakeholders to action.
No matter the medium—video scripts, thought leadership pieces, integrated creative campaigns, or otherwise—Allison adapts with grace and skill, her versatile portfolio a testament to her gift for growing connections, nurturing trust, and fueling conversions.
Education
2008-2010
Master of Fine Arts, Creative Writing
The New School
New York, New York
2003-2008
Bachelor of Arts, English and Sociology
University of New Brunswick
Fredericton, New Brunswick
Core Competencies
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Content Writing
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Video Scripting
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Communications Campaigns
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RFPs & Pitching
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Editing
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Executive Communication
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Town Hall Production
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AI collaboration & trends
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Style Guides
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Intranet Writing
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Social Media
Work Experience
Creative Writer
2022-present
Livewire Communications
Toronto, Ontario
Develop, pitch, and create compelling communications, campaigns, proposals, and corporate video scripts for leading multinational corporations across multiple sectors.
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Spearheaded the conceptualization, development, and scripting of videos catering to both B2B and B2C clientele, ensuring alignment with client objectives. Collaborated closely with Art Directors to ensure the final deliverables met quality and creative standards.
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Led the ideation and creation of corporate event themes and rallying calls, accompanied by compelling narrative rationales.
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Developed and presented persuasive RFP decks to prospective clients, showcasing the company's capabilities and value proposition.
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Provided comprehensive writing, editing, and strategic counsel for diverse client needs, including speaker scripts, internal newsletters, leadership blogs, and documentation processes.
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Generated culture-building activation ideas tailored for global organizations.
Global Corporate Communications Specialist
Dec 2008- May 2022
Hatch
Mississauga, Ontario
Strategize, develop, and execute corporate communications and communications initiatives for the global organization.
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Partner with subject matter experts to manage and produce engaging daily news feature for corporate intranet.
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Project Manage the global corporate recognition program (Hatch Global Awards) and award show broadcast.
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Develop content for Hatch News print magazine and manage client approvals before publication.
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Develop and execution of internal communications campaigns and deliverables to support key business objectives.
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Support the delivery and broadcast of annual global town hall meeting for audience of 9,000 employees.
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Perform oversight of weekly and monthly editorial calendars to ensure a continuous pipeline of content coverage.
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Proofread and edit colleagues work for flow, accuracy, and alignment with style guide.
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Manage metrics and reporting.
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Development and delivery of onboarding best practices for marketing team.
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Assist with the execution of company events.
Chief Culture Officer
Oct 2015-Dec 2018
Orchard Private Labelling
Mississauga, Ontario
As Chief Culture Officer, it is my honour to reward employees for their efforts with events, educational opportunities, and team building activities. We spend most of our day at work and it is my goal to make Orchard the happiest, healthiest environment possible. In addition to this, my duties at Orchard include:
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Recruiting and general HR duties, including on-boarding, talent management and performance management and staffing strategy.
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Creating strategic content for marketing material, bios, and internal and external corporate communication platforms.
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Project Manager for company events, in house learning programs, and meetings.
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Co-facilitate in house development initiatives.
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Perform asset creation for Corporate Responsibility initiatives.
Awards
Gold Hermes Award - 2023
For their 2023 Sales Kick-Off event, we partnered with Element Fleet Management to create a visual identity, creative platform, and video assets. Together, we inspired their global commercial team towards the year ahead, celebrating their first gathering in 3 years.
Gold NYX Award - 2024
PwC approached Livewire for a creative campaign to motivate employees to return to working in-person, to help build meaningful connections and provide more opportunities to meet, mingle, build engagement and improve learning opportunities. The desired outcome was to have employees and partners in the office or with clients in person 70% of the time. The goal was to present a value proposition to employees, through creative tactics and storytelling celebrating in-person connections in a fun way and avoiding scare tactics.
