Allison Bothley
About Me.
Award-Winning Writer | Creative Culture Builder
A creative and passionate storyteller, Allison Bothley has been weaving culture-building narratives for over 15 years. Whether inspiring organizations through internal communications or driving transformation with integrated creative platforms and campaigns, Allison transforms objectives and data into vibrant stories that get to the heart and soul of the project mission and move stakeholders to action.
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No matter the medium—video scripts, thought leadership pieces, integrated creative campaigns, or otherwise—Allison adapts with grace and skill, her versatile portfolio a testament to her gift for growing connections, nurturing trust, and fueling conversions.
Education
2008-2010
Master of Fine Arts, Creative Writing
The New School
New York, New York
2003-2008
Bachelor of Arts, English and Sociology
University of New Brunswick
Fredericton, New Brunswick
Core Competencies
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Content Writing
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Video Scripting
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Communications Campaigns
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RFPs & Pitching
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Editing
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Executive Communication
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Town Hall Production
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AI Prompt Writer
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Style Guides
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Intranet Writing
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Social Media
Work Experience
Creative Writer
2022-present
stimulus (Formerly Livewire Communications)
Toronto, Ontario
Creative campaigns. Executive messaging. Award-winning storytelling.
I partner with global brands to move people with words — and make strategy stick.
• Award-winning work: NYX Gold (2024), Communicator (2024), Hermes Gold (2023)
• Drove 42%+ engagement on internal videos for a global professional services firm — the most-viewed ever on their intranet
• Powered an enterprise strategy launch for a national retailer with 30,000+ employees, leading to an 11-point jump in senior leadership enthusiasm and company-wide momentum
• Wrote all core brand copy and marketing stack content for stimulus’s rebrand, repositioning the company as a strategy-to-activation partner across live, digital, and social
• Developed, pitched, and delivered strategic communications plans that informed, inspired, and rallied employees through moments of major change
• Concepted and scripted corporate video content — from CEO addresses to brand campaigns — designed to educate, excite, and align audiences
• Created rallying calls and event themes that unified thousands of employees around major transformation goals
• Delivered executive blogs, speeches, and internal newsletters that helped leaders connect with their teams — and move them to action
• Helped secure new business by crafting story-led RFPs that showcased stimulus’s strategic and creative edge
• Developed culture-building activations tailored to global organizations, making strategy feel human, relevant, and real
Global Corporate Communications Specialist
Dec 2018- May 2022
Hatch
Mississauga, Ontario
Strategize, developed, and executed global internal communications strategies for a 9,000-person engineering consultancy — with a focus on clarity, culture, and connection.
• Delivered enterprise-wide comms campaigns to support transformation, recognition, and strategic priorities
• Scripted and produced content for annual Global Town Halls and corporate events
• Owned and managed the Hatch Global Awards program and virtual award show, end-to-end
• Produced the daily feature story on the corporate intranet, partnering with subject matter experts worldwide
• Led content development for Hatch News, the company’s flagship print publication, including editorial direction and client approval process
• Maintained robust editorial calendars and ensured pipeline continuity across channels
• Delivered onboarding frameworks for global marketing team communications
• Edited team content for narrative clarity, accuracy, and brand voice alignment
• Monitored campaign impact through data, dashboards, and engagement insights
Chief Culture Officer
Oct 2015-Dec 2018
Orchard Private Labelling
Mississauga, Ontario
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Recruiting and general HR duties, including on-boarding, talent management and performance management and staffing strategy.
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Creating strategic content for marketing material, bios, and internal and external corporate communication platforms.
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Project Manager for company events, in house learning programs, and meetings.
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Co-facilitate in house professional development and training initiatives.
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Perform asset creation for Corporate Responsibility initiatives.
Awards
Gold Hermes Award - 2023
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For their 2023 Sales Kick-Off event, we partnered with Element Fleet Management to create a visual identity, creative platform, and video assets. Together, we inspired their global commercial team towards the year ahead, celebrating their first gathering in 3 years.
Gold NYX Award - 2024
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PwC approached Livewire for a creative campaign to motivate employees to return to working in-person, to help build meaningful connections and provide more opportunities to meet, mingle, build engagement and improve learning opportunities. The desired outcome was to have employees and partners in the office or with clients in person 70% of the time. The goal was to present a value proposition to employees, through creative tactics and storytelling celebrating in-person connections in a fun way and avoiding scare tactics.
